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&honey has launched six products from its Deep Moist and Melty Moist Repair collections at Ulta Beauty. The products are available online and in approximately 600 US stores, priced at $23 each.
Japanese hair care brand &honey has launched six products at Ulta Beauty, expanding its US retail presence through the retailer’s website and approximately 600 stores. Each item is priced at US$23, giving shoppers nationwide access to products from the brand’s Deep Moist and Melty Moist Repair collections.
The Ulta Beauty assortment includes shampoos, treatments and hair oils from two collections. Deep Moist is described as focusing on intensive hydration. Melty Moist Repair is aimed at dry, frizz-prone and difficult-to-manage hair. The source report does not identify the individual products by name or specify how many items come from each collection.
&honey centers its hair care proposition on honey and describes it as Japanese-inspired and moisture-focused. The launch makes the brand’s products available through both Ulta’s online store and a substantial physical retail network. The report gives the same $23 price for each of the six products and does not mention promotional pricing or bundle offers.
The report attributes its information to PR Newswire. It does not quote a company or retailer representative, and it provides no sales forecast, launch date, or details about marketing plans. The confirmed development is the retail availability and the size of the stated store footprint.
A Wider US Store Footprint
The launch gives &honey access to Ulta Beauty’s national retail network, extending the brand’s US availability beyond online shopping. Placement in approximately 600 stores can put its products in front of customers browsing hair care in person, while the online listing offers another way to find the assortment.
The move also adds a Japanese hair care brand to a US beauty retail environment where shoppers can compare products across categories and price points. The source report describes international interest in Asian beauty as extending into hair care, beyond skincare and makeup. That is the report’s market framing; it supplies no sales figures or consumer research to measure the trend.
For shoppers, the practical change is access to six moisture-focused products at a set price of $23 each. For the brand, the distribution deal increases its physical reach in the United States. The announcement alone does not establish how customers will respond, whether the range will grow, or whether wider availability will lead to higher sales.
Two Collections, One Retail Launch
The Ulta Beauty launch brings together products from &honey’s Deep Moist and Melty Moist Repair lines. According to the source report, the first focuses on intensive hydration, while the second is positioned for dry, frizz-prone or hard-to-manage hair. Both sit within the brand’s broader moisture-focused hair care offering.
The announcement concerns distribution rather than a newly developed formula or product range. The six items are described as existing collection products entering a larger US retail channel. The supplied report does not give a product launch history, identify the brand’s previous US stockists, or say how many US customers could previously buy its products.
Ulta Beauty’s participation is the key change in the brand’s US availability: customers can now find the listed products on the retailer’s website and in about 600 stores. The source does not provide a store list, so availability at a particular location should be checked with the retailer. It also does not state whether the products are exclusive to Ulta or sold through other channels at the same time.
“&honey is now available online at Ulta Beauty and across approximately 600 stores in the US.”
— Global Cosmetics News report, citing PR Newswire
Launch Details Still Missing
The source report does not state when the launch began, whether every listed store has the products in stock, or how long the assortment will remain available. It gives an approximate store count rather than a location-by-location list.
Details about the six items are also limited. The report names shampoos, treatments and hair oils but does not provide individual product names, sizes, ingredient lists, or the split between the two collections. It does not say whether Ulta Beauty is the brand’s exclusive US retail partner, whether further products are planned, or how the company expects the launch to affect sales.
The market context in the report is not accompanied by figures showing the scale or pace of consumer interest in Asian beauty hair care. No company or retailer representative is quoted, so there is no attributed comment on the partnership’s goals or plans beyond the reported availability and pricing.
Availability and Assortment
Customers can check Ulta Beauty’s website or contact a nearby store for current stock and product details. The report confirms the online listing and availability across approximately 600 US stores, but does not name a next milestone or give a schedule for further announcements.
Any expansion of the assortment, new retail partnerships, or sales results would require a separate announcement or company disclosure. For now, the stated development is the six-product launch at $23 per item; the source provides no timeline for additional products or changes to distribution.
Key Questions
What has &honey launched at Ulta Beauty?
&honey has launched six products from its Deep Moist and Melty Moist Repair collections. The assortment includes shampoos, treatments and hair oils, according to the source report.
Where can customers buy the products?
The products are available online at Ulta Beauty and across approximately 600 Ulta Beauty stores in the United States. The report does not list individual store locations.
How much do the products cost?
The source report lists a price of US$23 per product. It does not mention discounts or bundle pricing.
What are the two collections for?
Deep Moist focuses on intensive hydration. Melty Moist Repair is positioned for dry, frizz-prone and difficult-to-manage hair. These are the brand’s stated collection aims as summarized in the report.
When did the Ulta Beauty launch begin?
The source says the products are now available but does not give a specific launch date.
Source: rss
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