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Unilever Egypt has opened a new Sunsilk production line at its Mashreq Personal Care Factory in 6th of October City, raising annual production capacity by 20 percent. The line is dedicated entirely to exports and reinforces Egypt’s role in Unilever’s global supply chain.
Unilever Egypt has opened a new Sunsilk production line at its Mashreq Personal Care Factory in 6th of October City, increasing the site’s annual production capacity by 20 percent, according to a report by Global Cosmetics News citing Zawya. The new line is dedicated entirely to exports, deepening Egypt’s role as a manufacturing hub within Unilever’s global supply chain.
The new line uses what the company describes as advanced liquid bottling technology designed to support production at scale. According to the report, the facility currently sends approximately 65 percent of its output to more than 30 countries and sources around 80 percent of its manufacturing materials locally, meaning the expansion also channels demand toward Egyptian suppliers.
The Mashreq Personal Care Factory produces Personal Care, Beauty and Home Care brands including Sunsilk, Dove, LUX, Lifebuoy, Signal, Closeup, TRESemmé and Comfort. Production at the site has quadrupled over the past 20 years, according to the report.
Unilever operates three factories in Egypt in total. More than half of the company’s total production in the country is exported to over 35 markets across four continents, the report states.
Egypt’s Growing Role in Unilever’s Supply Chain
The investment strengthens Egypt’s position within Unilever’s regional and global manufacturing network. By adding export-focused capacity rather than serving the domestic market alone, the company is signaling long-term confidence in Egyptian manufacturing, logistics and labor.
The expansion also increases the importance of local suppliers and manufacturing expertise to Unilever’s international operations. With roughly 80 percent of materials sourced locally, higher output at the site translates into demand for Egyptian inputs, from packaging to raw materials, supporting the industrial base beyond Unilever’s own payroll.
For Egypt’s economy, export-oriented manufacturing investment is a source of foreign currency earnings and industrial employment — a relevant factor as the country seeks to expand non-tourism, non-energy exports.
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Two Decades of Growth at the Mashreq Factory
The Mashreq Personal Care Factory has been a cornerstone of Unilever’s Egyptian operations for two decades, during which production has quadrupled. The site now supplies consumers on four continents through a network spanning more than 30 destination countries.
Unilever’s broader Egyptian footprint consists of three factories, producing a portfolio that spans hair care (Sunsilk, TRESemmé), personal wash (Dove, LUX, Lifebuoy), oral care (Signal, Closeup) and fabric care (Comfort). More than half of everything Unilever manufactures in Egypt leaves the country for export markets, according to the report.
“The new line at Unilever’s 6th of October City facility will be dedicated entirely to exports and uses advanced liquid bottling technology to support production at scale.”
— Global Cosmetics News, citing Zawya
Details Not Yet Disclosed
The report does not disclose the financial value of the investment or the number of jobs the new line creates. The exact annual output volume of the new Sunsilk line — in units or tonnes — has not been made public.
It is also not specified which export markets the new line will serve first, nor the timeline over which the 20 percent capacity increase will be reached. Unilever has not stated whether further expansions at the site are planned.
Ramping Up the New Line
The new Sunsilk line is expected to move into full production serving export markets, drawing on the factory’s existing local supplier network. Observers of Egyptian industrial policy will be watching for any disclosure of investment value, job creation figures or destination markets as the ramp-up proceeds.
The expansion may also signal whether Unilever plans further capacity additions at its other two Egyptian factories, given that more than half of the company’s domestic production already goes to export.
Key Questions
How much does the new Sunsilk line increase Unilever Egypt’s capacity?
According to the report, the new production line increases annual production capacity at the Mashreq Personal Care Factory by 20 percent.
Where is the new production line located?
At Unilever’s Mashreq Personal Care Factory in 6th of October City, Egypt — one of three factories the company operates in the country.
Will the new line serve the Egyptian domestic market?
No. According to the report, the new Sunsilk line is dedicated entirely to exports, supporting Unilever’s sales in more than 30 countries served by the factory.
How much of the factory’s materials are sourced locally?
The facility sources approximately 80 percent of its manufacturing materials locally, which means the expanded output also increases demand for Egyptian suppliers.
Which brands does the factory produce?
The site manufactures Personal Care, Beauty and Home Care brands including Sunsilk, Dove, LUX, Lifebuoy, Signal, Closeup, TRESemmé and Comfort.
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