TL;DR
Get beauty and skincare favorites delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
Newly established health and beauty platform Tresalis has acquired majority ownership of Vyrao, the fragrance brand founded by Yasmin Sewell. Sewell and existing investors retain minority stakes, and Sewell will continue to guide the brand’s creative and strategic direction as Chief Brand Officer. The deal is Tresalis’ first acquisition; its financial terms and plans for Vyrao have not been disclosed.
Newly established health and beauty platform Tresalis has acquired majority ownership of Vyrao, the fragrance brand founded by Yasmin Sewell, who will remain with the business as its Chief Brand Officer and a minority shareholder. The deal is Tresalis’ first acquisition and gives the platform control of a brand selling perfumes and home fragrance, while Sewell and existing investors retain minority equity interests.
The transaction leaves Sewell responsible for Vyrao’s creative and strategic direction. Existing investors named in the announcement include early-stage venture capital platform Elevate Beauty and beauty-focused private equity firm Manzanita Capital; both are among those retaining minority interests. The source material does not specify the ownership percentages or disclose a purchase price.
Tresalis describes itself as an owner-operated platform set up to acquire and grow consumer health, wellness and beauty brands focused on science and efficacy. Its founding team is anchored by Munich-based family office ATHOS and health and beauty entrepreneur Dr. Fernando Tamez. Vyrao is the platform’s first investment.
Sewell said Vyrao was created to focus on mood and wellbeing, with fragrance as its initial medium. Tamez described the brand as combining luxury fragrance, emotional wellbeing and science, and said Tresalis sees potential to scale it internationally. Those descriptions reflect the founders’ and executives’ stated aims; no specific expansion plan or timetable was announced.
Tresalis Begins Its Brand-Building Strategy
The acquisition gives Tresalis a first operating brand as it begins building a portfolio in health, wellness and beauty. For Vyrao, majority ownership changes who controls the business, while Sewell’s continuing role and minority stake preserve her involvement in its direction. The structure pairs the new platform’s ownership with the founder’s ongoing creative leadership.
The deal also signals Tresalis’ interest in brands positioned across beauty and wellness rather than fragrance alone. Tamez cited Vyrao’s identity and international potential as reasons for the investment. Whether that positioning leads to new markets, products or distribution changes remains unannounced, so the stated opportunity should not be read as a confirmed growth plan.
As an affiliate, we earn on qualifying purchases.
Vyrao’s Fragrance-Led Wellbeing Positioning
Vyrao describes itself as a wellbeing-focused fragrance brand, with perfumes and home fragrance in its range. Its founder’s stated intention has been to put wellbeing at the centre of the brand and use fragrance as the starting point. Tamez similarly characterized it as a brand at the intersection of luxury fragrance, emotional wellbeing and science.
The source report says rumours of a sale began in summer 2026, but does not provide detail about those reports or identify when formal negotiations began. The transaction is Vyrao’s move into majority ownership by Tresalis, and Tresalis’ first disclosed acquisition. No other acquired brands or portfolio businesses are named.
“I created Vyrao with the sole purpose of elevating our mood and energy – the brand was always about our well-being with fragrance as the first medium.”
— Yasmin Sewell, Vyrao founder and Chief Brand Officer
Deal Terms and Growth Plans Undisclosed
The announcement does not give the transaction value, ownership split or completion date. It also does not specify how much equity Sewell or each existing investor will retain, or whether the acquisition has conditions still to be met. The source confirms that Tresalis has taken majority ownership but supplies no further financial or legal detail.
There is also no published information on staffing, product development, distribution, or international expansion following the deal. Tamez’s reference to global scaling describes Tresalis’ assessment of the opportunity, not a confirmed timetable or commitment. Further operational details may emerge, but none are included in the source report.
Vyrao Continues Under Sewell’s Direction
For now, the confirmed next step is that Sewell remains in a leadership role as Chief Brand Officer and continues to lead Vyrao’s creative and strategic direction, while holding a minority stake. Tresalis will hold majority ownership, and existing investors named in the announcement will remain minority shareholders.
The companies have not announced a launch, expansion or integration schedule. Readers will need further statements from Tresalis or Vyrao to learn whether ownership leads to changes in the brand’s products, markets or operations, and to obtain details on the transaction’s financial terms.
Key Questions
Who acquired Vyrao?
Tresalis, a newly established health and beauty platform, acquired majority ownership of the fragrance brand.
Will Yasmin Sewell remain involved with Vyrao?
Yes. Sewell will remain as founder and Chief Brand Officer, leading the brand’s creative and strategic direction. She will also retain a minority equity interest.
Which investors will retain a stake?
The source names early-stage venture capital platform Elevate Beauty and beauty-focused private equity firm Manzanita Capital among the existing investors retaining minority equity interests. Their individual stakes were not disclosed.
How much did Tresalis pay for Vyrao?
The purchase price and ownership percentages have not been disclosed in the source report.
What does Tresalis plan to do with Vyrao?
Tresalis said it sees potential to grow the brand internationally, but no specific expansion or operating plans have been announced.
Source: rss
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.
