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Sephora and Marks & Spencer plan to launch Sephora at M&S in selected UK stores and on the M&S website from spring 2027. The partnership will combine Sephora’s prestige beauty brands and specialist advice with M&S’s store network and online services; the companies say they aim to build around 100 physical sites over time.
Sephora and Marks & Spencer have announced a partnership to launch Sephora at M&S in selected UK stores and on the M&S website from spring 2027, extending Sephora’s reach through the British retailer’s national network. The companies aim to build around 100 physical sites over time, although they have not yet said where the first locations will be.
The new beauty destination is intended to combine Sephora’s relationships with prestige beauty brands and its focus on product discovery with M&S’s stores, online platform and established retail brand. The companies describe the arrangement as a strategic partnership designed to support Sephora’s UK growth and develop M&S’s beauty offer.
Sephora at M&S is expected to carry a curated selection across skin care, make-up, fragrance, hair care and body care. Sephora and M&S say the assortment will include established favourites, emerging brands and selected exclusive products. Specialist beauty teams are planned for stores; the M&S website is expected to offer a broader range, home delivery and click-and-collect from M&S stores.
The full product line-up, including which brands are new to M&S and which Sephora exclusives will be available, is due to be confirmed closer to launch. The announcement does not yet identify the initial stores, opening schedule or the pace at which the partners expect to expand toward their long-term site target.
A Wider Route Into UK Beauty
The partnership gives Sephora a way to reach shoppers through M&S’s existing stores and digital services, while M&S gains a specialist beauty partner as it develops its fashion, home and beauty business. For customers, the planned combination could bring more prestige brands and in-person beauty advice to M&S locations, alongside online ordering and collection options.
Those are the companies’ stated aims; the announcement provides no sales forecasts, investment figures or evidence yet of how shoppers will respond. The practical impact will depend on which stores participate, the range ultimately offered and how the in-store service works. M&S says it will also continue investing in its own-label beauty categories, so Sephora’s offer is set to sit alongside existing M&S products.
Sephora’s UK Retail Expansion
Sephora described the M&S deal as the next stage of a UK strategy that already includes digital and app services, larger stores it calls “Temples of Beauty” and smaller curated boutiques. The company said the partnership is intended to complement those formats and make its beauty offer accessible in more communities.
Sephora’s Catherine Spindler said the company wanted to move faster following what she described as a successful UK launch. That assessment is Sephora’s characterization; the source announcement does not provide figures for UK sales, store performance or customer numbers. M&S Managing Director for Fashion, Home & Beauty John Lyttle said the deal forms part of the retailer’s transformation of those businesses and that beauty could attract new customers and encourage existing shoppers to visit more often.
““Our partnership with M&S is the next evolution of this strategy, introducing a retail model that complements our existing formats.””
— Catherine Spindler, Sephora’s President of Europe & Middle East
Stores and Product Range Await Details
The companies have not named the first participating stores or set out a timetable for reaching around 100 physical sites. It is also unclear how many locations will open at launch, whether all stores will carry the same range, or how much of the planned assortment will be exclusive to Sephora.
The full brand list and specific details of the in-store service remain unannounced. The source announcement also gives no financial terms, investment commitments or sales targets, and offers no independent data to assess the companies’ claims about growth or customer demand.
Details Before Spring 2027
Sephora at M&S is scheduled to begin operating in selected stores and online from spring 2027. The partners say they will announce the full product assortment, including new-to-M&S brands and selected Sephora exclusives, closer to launch.
Further announcements are expected to clarify the opening locations, the initial number of sites and how the rollout will progress. Until those details are released, the planned reach and the range customers can expect at each store remain uncertain.
Key Questions
When will Sephora at M&S launch?
The partnership is scheduled to launch in selected UK M&S stores and on the M&S website from spring 2027.
How many Sephora at M&S locations are planned?
The companies aim to build around 100 physical sites over time. They have not announced how many will open initially or when the longer-term target might be reached.
What products will Sephora at M&S sell?
The planned categories include skin care, make-up, fragrance, hair care and body care, with a curated mix of established and emerging brands and selected Sephora exclusives. The full product and brand list has not been announced.
Will customers be able to order online?
Yes. The partnership is planned to appear on the M&S website, with home delivery and click-and-collect from M&S stores. The announcement says the online range will be broader than the in-store selection.
Source: rss
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