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Registration has opened for Packaging Innovations & Empack 2027, scheduled for Feb. 24-25 at the NEC Birmingham. Organisers say the event will focus on applying packaging and production innovations in practice, with new advice, regulatory and machinery-focused features planned.
Registration has opened for Packaging Innovations & Empack 2027, which will return to the NEC Birmingham on 24-25 February 2027 with a programme built around turning packaging innovation into practical, commercially workable solutions. Organisers say the event will bring together brands, suppliers, manufacturers and other specialists as businesses face pressure from regulation, sustainability targets and productivity demands.
The 2027 event will use the theme “Innovation in Practice”. According to organisers, its programme will examine how developments in materials, packaging design, machinery and production can be implemented at scale, including whether innovations work with existing equipment, meet regulatory requirements and fit business cost and performance needs.
Organisers cite the 2026 event as a record-breaking edition, reporting 8,021 unique visitors, more than 500 exhibitors and representatives from over 3,000 brands. Those figures are the organiser’s account of last year’s attendance and participation; the announcement does not provide an independent count or explain its methodology.
Among the first speakers named for 2027 are Youssef Riad of Mars, Jane Skelton of Nichols, Toby Horne of Siemens, Vinicius Sales of PepsiCo, Emil Stickland of Kocktail, Michael Privette of the Arthritis Foundation and Raj Kumar of HelloFresh. Exhibitors named include Amcor, Mondi, Aptar, Coppice Alupack and Smith Anderson, alongside first-time participants such as Pirlo, PackLab, Novatec, Eurofilm Mantzaris and TemperPack Technologies.
Practical Tests for Packaging Ideas
The announcement positions the event as a place to scrutinise whether proposed packaging changes can move beyond concept and work in commercial settings. For companies weighing material choices, production changes or compliance demands, the programme is intended to connect those decisions with suppliers, technical specialists and brand representatives.
Features announced for 2027 include a new Advice Clinic offering one-to-one discussions with industry experts, and Regulation in Practice, a programme involving Pack UK, UK Packaging PRO and other experts. Organisers say the latter will address how evolving policy and compliance requirements affect packaging design, sourcing and production. The announcement does not specify the exact regulatory topics or speakers for those sessions.
For manufacturers, the event’s machinery and automation focus may offer a chance to compare technologies against operational needs. The value will depend on the detail of demonstrations and discussions, which has not yet been published. The organisers’ stated aim is to help visitors assess potential solutions, not a guarantee that any particular product or approach will deliver savings or sustainability gains.
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A Two-Day Industry Gathering
Packaging Innovations & Empack combines packaging and processing themes, with related Contract Pack & Fulfilment content aimed at businesses considering how products are packed and scaled. Sema Tezel Basbug, the event’s head of marketing, described the combined offer as covering what packaging makes possible, how production can deliver it and how businesses can scale through contract services.
The 2027 programme is set to include an Exhibitor Innovation Gallery, expert-led Discovery Tours and an updated Empack Tour focused on machinery, automation and production technology. The former Supply Chain Stage is being refreshed as the Production Line Stage, with planned sessions on smarter manufacturing and operational performance. A Smart Packaging Zone will address connected and data-led packaging.
Other returning features named in the announcement include the Future Trailblazer Awards, which will add a Mentor of the Year category, and Pitch the Co-Packers, delivered with the BCMPA. Organisers say the latter connects start-ups with co-packing expertise. These are plans announced before the event; the source does not provide a full schedule or details on how visitors can take part.
““The packaging industry is not short of ideas. The challenge is working out which ideas can make a meaningful difference and how to put them into practice.””
— Sema Tezel Basbug, Head of Marketing at Packaging Innovations & Empack
Programme Details Still Pending
The announcement does not give registration costs, visitor capacity, opening hours, a full speaker schedule or further details on session formats. It also does not state whether the reported 2026 attendance figures were independently verified. The named speakers and exhibitors are an initial list, and the final programme may change.
Organisers have described the event as the UK’s largest packaging and processing event, but the announcement does not explain the basis or measurement used for that description. Visitors will need additional information to judge which sessions and demonstrations address their particular regulatory, technical or operational needs.
Registration and Event Planning
People interested in attending can register through the event’s official channels; the source announcement says registration is open but does not provide a fee or other booking terms. Organisers are expected to release more information about the programme, participating companies and visitor arrangements ahead of the event.
Packaging Innovations & Empack 2027 is scheduled for 24-25 February 2027 at the NEC Birmingham. The next useful milestones for prospective visitors will be publication of the detailed agenda and confirmation of practical information such as timings, access and any booking requirements for tours or advice sessions.
Key Questions
When and where is Packaging Innovations & Empack 2027?
The event is scheduled for 24-25 February 2027 at the NEC Birmingham.
What is the theme of the 2027 event?
Organisers have announced “Innovation in Practice” as the theme, focused on how packaging and production ideas can be applied in commercial settings.
Who are the first announced speakers?
The initial list includes representatives from Mars, Nichols, Siemens, PepsiCo, Kocktail, the Arthritis Foundation and HelloFresh. Organisers have not yet published a full programme.
What new features are planned?
Organisers have announced a new Advice Clinic and Regulation in Practice, as well as Discovery Tours, an enhanced innovation gallery and an Empack tour focused on production technology. Details may be updated as the event approaches.
Source: cosmeticsbusiness.com
