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French nail-care brand Manucurist has received a minority investment from European private equity firm Inflexion. The partnership is intended to support international expansion, particularly in the US, and investment in retail, digital channels, its team and product development; financial terms were not disclosed in the report.
Manucurist, the French nail-care brand, has received a minority investment from European private equity firm Inflexion, the companies said, beginning a partnership focused on international growth, especially in the United States. The planned support also covers retail expansion, digital and marketplace channels, staffing, systems and new product development.
The companies described the arrangement as a long-term partnership. They said Inflexion will support Manucurist as it expands internationally and strengthens its capacity to develop products. The stated priorities include further retail rollout and continued growth through digital and marketplace channels, alongside a particular focus on the US.
Inflexion also plans to support investment in Manucurist’s team and systems. The source report did not disclose the value of the investment, the size of Inflexion’s stake, or the transaction’s financial structure. It also did not give a timetable for the planned expansion or specify targets for sales, stores or new products.
Manucurist co-CEO and founder Gaëlle Lebrat Personnaz said she was pleased to partner with a firm that shared the company’s vision and had experience helping founder-led businesses grow internationally. Inflexion partner Tom Pemberton, who leads its Enterprise Fund and Consumer work, said the firm was excited to support the brand’s growth, particularly in the US.
Inflexion Backs Manucurist’s US Push
The investment gives Manucurist a private-equity partner as it seeks to grow beyond its existing markets. The company’s stated plans span several routes to customers: physical retail, online sales and marketplaces. Progress in the US will be a key test of whether the brand can build awareness and distribution in a market the companies specifically singled out.
For Inflexion, the deal adds a nail-care company to its consumer and beauty investments. The firm previously backed Medik8, the British skincare brand, during a period of international and channel expansion before Medik8 was sold to L’Oréal in 2025. That history is relevant to Inflexion’s stated interest in supporting Manucurist’s growth, but it does not establish that the two investments will follow the same path or produce similar outcomes.
Manucurist says the partnership will also fund capabilities behind expansion, including new product development, systems and the team. Those investments could support a larger business, although the companies have not provided financial projections or specific measures for judging the partnership’s results.
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From Paris Salon to Global Sales
Manucurist was founded in 1996, beginning in Paris within a professional nail and beauty salon. Lebrat Personnaz took over the family business in 2016 after working in fashion, including at Louis Vuitton, Prada and Yves Saint Laurent, according to the source report.
The brand launched Green Flash, described in the report as its hero product, in 2019. Manucurist’s products are sold in more than 40 countries, giving the investment a business with an existing international footprint to build on. The source does not provide a breakdown of sales by country or channel, so the scale of its current US presence is not clear.
Inflexion’s previous beauty-sector involvement cited in the report is its backing of Medik8. The firm supported Medik8’s international scaling and channel expansion before the skincare company was sold to L’Oréal in 2025. The source report presents that experience as part of the rationale for the Manucurist partnership; it does not state that Inflexion will pursue a sale of Manucurist.
“Manucurist is exactly the kind of business we like to back. A brilliant founder-led brand that has disrupted the market through product innovation and outstanding brand execution.”
— Tom Pemberton, Inflexion partner and head of Enterprise Fund and Consumer
Deal Terms and Growth Targets Undisclosed
The source report does not state the investment amount, the percentage of Manucurist owned by Inflexion, or whether the founder and other shareholders retain particular control rights. It also gives no timetable for the partnership’s plans or quantified targets for US expansion, retail openings, hiring or product launches.
Manucurist is described as selling in more than 40 countries, but the report does not detail its current distribution, revenues or customer base in those markets. The companies’ ambition to build a global leader in “clean” nail care is their stated goal; the report does not define the term or provide evidence that the ambition has already been achieved. No specific commitments beyond the broad investment priorities were reported.
US Expansion and Product Investment
The companies say the partnership will focus on international growth, particularly in the US, as well as retail rollout and digital and marketplace sales. They have not announced dates or named specific retail partners, so concrete milestones remain to be seen.
Further updates could clarify how the investment will be deployed, including any changes to Manucurist’s team, systems, distribution or product range. Until the companies disclose more, the next measurable developments are likely to be announcements or results showing how the stated expansion plans are being put into practice.
Key Questions
What happened to Manucurist?
Manucurist received a minority investment from European private equity firm Inflexion, which is entering a partnership with the French nail-care brand.
What does Inflexion plan to support?
The stated priorities include international expansion, especially in the US, further retail rollout, digital and marketplace growth, and investment in Manucurist’s team, systems and product development.
How much did Inflexion invest?
The source report does not disclose the investment amount or the size of Inflexion’s minority stake.
What is Manucurist known for?
Manucurist is a French nail-care brand founded in 1996. Its Green Flash product launched in 2019, and the report says the brand sells in more than 40 countries.
Has Inflexion invested in other beauty brands?
Inflexion previously backed British skincare brand Medik8, supporting its international and channel expansion before its sale to L’Oréal in 2025, according to the source report.
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