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Lady Gaga, founder of Haus Labs, has assumed the CEO role, according to a report by Business of Fashion cited by Cosmetics Business. She succeeds co-founder Ben Jones, whose departure in October was reported but not independently detailed in the supplied material. The company has not provided further information here about the leadership change or its plans.
Lady Gaga has assumed the CEO role at Haus Labs, the cosmetics company she founded, taking over commercial stewardship from co-founder Ben Jones, according to a Business of Fashion report cited by Cosmetics Business. The leadership change puts the singer and actress in charge of the brand’s business as well as its public-facing identity, though the reports provided do not give details of her responsibilities or the company’s plans.
Cosmetics Business reported that Gaga, whose birth name is Stefani Germanotta, has become CEO of Haus Labs. The report says Jones, the company’s co-founder and former CEO, departed in October. The year of his departure and the circumstances were not specified in the supplied report, and no direct statement from either executive or the company was included.
Jones brought experience in the beauty and consumer goods sectors. According to the source material, he previously served as chief digital officer at The Honest Company. The report does not say whether he will retain any relationship with Haus Labs after leaving the CEO position or identify another executive taking on his former duties.
Gaga launched the brand in 2019 as Haus Laboratories. In 2022, it adopted the Haus Labs name and new branding, while reformulating its products around what the company described as clean formulations and active ingredients. Those details provide the business context for Gaga’s new role, but the reporting does not link the leadership change to a specific product, financial result or strategic shift.
Gaga Takes Direct Business Control
The appointment gives Haus Labs’ founder a formal executive role at a time when the brand’s identity is closely tied to her name and creative profile. A founder serving as CEO can shape both product direction and commercial decisions, but the available reporting confirms the change in title and stewardship—not any particular policy or operating change.
For consumers and retail partners, the immediate question is whether the leadership change will affect the brand’s products, marketing or distribution. No such changes have been announced in the source material. The development is also relevant to the broader beauty business because it brings a high-profile founder into the company’s top leadership position, while leaving the practical scope of her role unreported.
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From Haus Laboratories to Haus Labs
Haus Labs entered the market in 2019 as Haus Laboratories. Cosmetics Business says Gaga was the first beauty founder to make a beauty-exclusive deal with Amazon, which served as the brand’s initial retail partner. The report does not provide further detail on the terms of that arrangement or its duration.
In 2022, the company changed its name to Haus Labs and introduced new branding and a reformulated product range. The source describes the range as focused on clean formulations and active ingredients. This earlier repositioning is relevant to understanding the brand’s development, but there is no reported indication that the CEO appointment is part of another rebrand.
The source material also identifies Gaga as a co-founder of Outer Bio, a separate skin-health research venture established with US entrepreneur Michael Polansky. It says the venture was established around 2020 and publicly announced in August 2026. No connection between Outer Bio’s work and the Haus Labs leadership change was reported.
Details of the Handover Remain Sparse
The report does not specify when Gaga formally took the CEO position, what responsibilities she will hold day to day, or whether she will remain involved in other executive appointments or projects. It also does not state why Jones left, confirm the year of his reported October departure, or explain whether a successor or interim executive has been appointed for any duties he held.
No financial information, company statement, staffing details or new business priorities accompany the reported change in the supplied material. The account attributes the development to Business of Fashion through Cosmetics Business; it does not include a direct confirmation from Haus Labs or Gaga. Until the company provides more information, the scale and operational effect of the change remain unclear.
Company Details Could Clarify Priorities
The next useful update would be a statement from Haus Labs or Gaga confirming the timing of the appointment, defining the CEO role and explaining how the company’s leadership structure will work after Jones’s departure. Any comments on product plans, retail strategy or executive appointments would clarify whether the change goes beyond a shift in stewardship.
For now, the confirmed development in the cited reporting is Gaga’s assumption of the CEO role. No specific next milestone, product announcement or operational change has been identified, so further details depend on information from the company or additional reporting.
Key Questions
What role has Lady Gaga taken at Haus Labs?
According to the Business of Fashion report cited by Cosmetics Business, Gaga has assumed the CEO role and commercial stewardship of the cosmetics brand she founded.
Who did Gaga succeed as CEO?
She succeeded Ben Jones, a Haus Labs co-founder and former CEO. The source says he left the business in October but does not specify the year or reason.
When did Haus Labs begin, and when was it renamed?
Gaga launched the brand in 2019 as Haus Laboratories. It adopted the Haus Labs name and new branding in 2022, alongside a product reformulation.
Has Haus Labs announced changes to its products or strategy?
The supplied reporting does not describe any new product, marketing or retail plans linked to Gaga’s appointment. Further company details have not been provided in the source material.
Source: cosmeticsbusiness.com
