TL;DR
Get beauty and skincare favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
BeautyPro has acquired Supercover, the foundation brand founded by Zaf and Najma Ansari in 1997, for an undisclosed sum. BeautyPro co-creator Ibs Ansari will run the business, which is set to relaunch with a redesigned website; the deal’s financial terms and relaunch date have not been disclosed.
British beauty company BeautyPro has acquired foundation brand Supercover for an undisclosed sum, adding the established colour cosmetics label to its portfolio. BeautyPro co-creator Ibs Ansari, whose parents founded Supercover, will run the business as it prepares to relaunch with a redesigned website.
Supercover was founded in 1997 by Zaf and Najma Ansari, the parents of Ibs Ansari. The acquisition brings the family-founded label into the BeautyPro business, with Ansari taking responsibility for the brand his parents started. The source report did not disclose the purchase price or other financial terms.
The brand’s foundation range offers 42 shades across ten undertones. The source describes Supercover as having a strong following among make-up artists and South Asian consumers. BeautyPro plans to carry the brand’s heritage forward for a new generation of consumers, beginning with a redesigned website at supercover.co.uk. No relaunch date was given.
Ansari told Cosmetics Business that Supercover has “real heritage and a genuinely loyal customer base.” The quotation reflects the company’s stated rationale for taking on the label, but the source report does not provide details on how BeautyPro plans to market the range, distribute it or change its products.
BeautyPro Adds a Specialist Foundation Label
The purchase gives BeautyPro an existing colour cosmetics brand with a defined foundation assortment, rather than requiring it to build a new label from the ground up. The 42-shade range and ten undertones provide a specific product offer that BeautyPro can develop as it seeks to broaden its cosmetics portfolio. The source does not disclose sales figures, so the brand’s commercial scale cannot be assessed from the available information.
Supercover’s reported following among make-up artists and South Asian consumers may also give BeautyPro an established audience to serve. Whether that following translates into wider growth will depend on decisions about the range, availability and customer outreach. The planned website relaunch is the first stated step in presenting the brand to consumers under its new ownership; further plans have not been detailed.
The transaction also places a business started by Ansari’s parents under his leadership. That family connection gives the acquisition a direct link to Supercover’s origins, while leaving open how the company will balance its heritage with the aim of reaching a new generation.
As an affiliate, we earn on qualifying purchases.
A Third Acquisition in Under Two Years
The Supercover purchase is BeautyPro’s third acquisition in under two years, according to the source report. The company also recently acquired Skin Sapiens in April 2025. The available material does not name the other acquisition or describe the overall strategy behind the series of deals, so it is not possible to establish how Supercover fits alongside BeautyPro’s other businesses beyond the stated aim of strengthening its colour cosmetics offering.
Supercover began in 1997 as a foundation brand founded by Zaf and Najma Ansari. Its new owner is BeautyPro, where their son, Ibs Ansari, is a co-creator. The planned website redesign is intended to carry the brand’s heritage forward for a new generation of consumers, according to the source material. It does not say whether the product range, pricing or retail channels will change.
““Real heritage and a genuinely loyal customer base.””
— Ibs Ansari, BeautyPro co-creator, speaking to Cosmetics Business
Deal Terms and Relaunch Plans Await Detail
The purchase price and financial terms have not been disclosed. The source report also gives no date for the redesigned website or further information about how the relaunch will be carried out.
It remains unclear whether BeautyPro intends to change Supercover’s 42-shade range, pricing, packaging, sales channels or marketing. No sales, revenue or customer figures are included, and the report does not quantify the brand’s following or provide evidence of expected growth. The stated goal of reaching a new generation is an aim, not a reported result.
The source material does not describe changes to staffing, manufacturing or product availability following the acquisition. Those details, along with any wider plans for BeautyPro’s acquired brands, have not been confirmed in the available report.
Website Relaunch Is the Next Stated Step
BeautyPro has said Supercover will return with a redesigned website at supercover.co.uk. The company has not announced a launch date, so the timing of that update is still unknown. The relaunch is the only concrete next step described in the source material.
Further information from BeautyPro could clarify whether the foundation range will be updated, how consumers will be able to buy it and what marketing will support the new ownership. Until the company provides those details, the deal confirms a change in ownership and leadership but not a change to the products or the brand’s commercial performance.
Key Questions
What has BeautyPro acquired?
BeautyPro has acquired Supercover, a foundation and colour cosmetics brand founded in 1997. The purchase price was not disclosed.
Who will run Supercover?
Ibs Ansari, a BeautyPro co-creator and the son of Supercover’s founders, Zaf and Najma Ansari, will run the business.
What does Supercover sell?
The reported foundation range includes 42 shades across ten undertones. The source says the brand has a following among make-up artists and South Asian consumers.
When will Supercover’s redesigned website launch?
BeautyPro plans a redesigned website at supercover.co.uk, but no launch date has been announced.
Is BeautyPro changing Supercover’s products?
The available report does not say whether BeautyPro will change the range, pricing, packaging or distribution. It confirms the planned website relaunch but gives no further product plans.
Source: rss
Halloween Picks
halloween
As an affiliate, we earn on qualifying purchases.
