Isamaya Ffrench No Longer Affiliated With Namesake Beauty Brand
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Isamaya Ffrench said on Instagram that she is no longer associated with Isamaya Beauty and has not been for some time. A report says she left the company in 2025, but neither Ffrench nor the brand has provided an official comment on the circumstances or the company’s future.

Make-up artist Isamaya Ffrench says she is no longer associated with Isamaya Beauty, the namesake cosmetics brand she launched in 2022. In a reply to an Instagram user on October 9, Ffrench said she had not been connected to the company “for some time”; the brand’s future and the circumstances of her departure have not been officially confirmed.

Ffrench made the comment after an Instagram user complained that an order from Isamaya Beauty had been lost and that they had not received a response from customer service. “I am so so sorry to hear this – it is unacceptable,” Ffrench wrote, before adding: “I am afraid I am not associated with the company anymore and have not been for some time.” The customer’s account is an individual complaint, not an independently verified account of the company’s handling of orders.

On October 13, Ffrench posted a separate statement to her Instagram story thanking people for messages of support. She described the period as “an incredibly difficult and emotional time” and said she intended to address the situation publicly, “in due course.” The statement did not explain what had happened or identify a date for a fuller account.

Cosmetics Business reported that Ffrench departed the brand in 2025, citing a report by The Business of Beauty. Cosmetics Business said it had not received official comment from either Ffrench or Isamaya Beauty. The report also noted that the brand’s Instagram account had been inactive for 12 weeks and that prices had been reduced on its direct-to-consumer website. Those observations have prompted online speculation about a possible closure, but do not confirm that the company is shutting down.

At a glance
updateWhen: Ffrench replied to an Instagram comment…
The developmentIsamaya Ffrench publicly said she is no longer associated with the beauty brand that bears her name.

What Ffrench’s Departure Means for the Brand

Ffrench’s statement changes what customers and the beauty industry can assume about the relationship between the artist and the label: despite its name, Isamaya Beauty is no longer represented by its founder, according to Ffrench’s own account. Her October 9 reply also drew attention to reported customer-service problems, though it does not establish how widespread those complaints are or who is responsible for addressing them.

The uncertainty is relevant to existing and prospective customers, who may be weighing whether to place orders, seek help with a purchase, or wait for clarification. The reported price reductions and quiet social account can add to questions about the brand’s trading status, but neither is conclusive evidence of closure. For now, the key confirmed development is Ffrench’s stated lack of association with the company—not a confirmed shutdown or a published change in ownership.

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From 2022 Launch to Reported Exit

Ffrench is a British make-up artist known for editorial and fashion work, including projects involving Rihanna and Kendall Jenner. She launched Isamaya Beauty in 2022 in partnership with Italian beauty incubator Flash Beauty Holdings. The brand carried her name and drew on her profile in the beauty industry.

The reported timeline comes from The Business of Beauty, as cited by Cosmetics Business: it says Ffrench left in 2025. Her own Instagram reply confirms that she is no longer associated with the company, but the phrase “for some time” does not specify when the relationship ended. No details in the source material explain whether the departure involved a change in ownership, a disagreement, or another arrangement.

“I am afraid I am not associated with the company anymore and have not been for some time.”

— Isamaya Ffrench, replying to an Instagram user on October 9

Closure and Departure Details Unconfirmed

Isamaya Beauty has not confirmed that it is closing, and the available reporting does not establish whether it will continue operating, change ownership, or alter its products and customer support. Ffrench has not yet published the fuller explanation she said she intends to provide. The source material also contains no official statement from the company about her departure, its current leadership, or how customers should pursue unresolved orders.

Reports of unanswered messages and order problems appear in customer comments cited by Cosmetics Business. They remain individual accounts, and the number of affected customers or the company’s response is not established here. Likewise, a period of social-media inactivity and discounted products may raise questions but cannot by themselves confirm the business’s status.

Awaiting Statements From Both Sides

The next clear development would be a fuller statement from Ffrench or an official update from Isamaya Beauty. Ffrench said she would speak in her own words “in due course,” without setting a timetable. A company announcement could clarify whether it remains open, who is responsible for operations and customer support, and what customers should expect for pending orders or returns.

Until either party provides that information, readers should treat the reported 2025 departure as reporting attributed to The Business of Beauty, and closure claims as speculation. No specific announcement, deadline, or next milestone has been confirmed.

Key Questions

Has Isamaya Ffrench left Isamaya Beauty?

Ffrench says she is no longer associated with the company and has not been for some time. Cosmetics Business, citing The Business of Beauty, reported that she departed in 2025.

Is Isamaya Beauty closing?

No closure has been confirmed. Social-media inactivity and reduced prices have prompted speculation, but neither establishes that the business is shutting down.

When did Ffrench leave the brand?

The Business of Beauty report cited by Cosmetics Business places her departure in 2025. Ffrench’s own comment says only that she has not been associated with the company “for some time,” without giving a date.

What has the brand said about the departure?

Cosmetics Business said it had not received official comment from Isamaya Beauty. The source material provides no company statement explaining the departure or the brand’s plans.

Source: rss

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